Strategy
Here are projects where I contributed to strategic research, campaign structuring, branding, music curation, and organization.
Uber Eats: Eerst iets lekkers
Conducted market research for Uber Eats' inaugural brand campaign in the Netherlands, resulting in a unique partnership with beloved Dutch folk singer Frans Bauer.
KPN Campaign: Het hele huis happy
Conducted sonic branding research and music curation for KPN in the fall of 2024.
Panel: the Robins
Conucted research for and co-organized of the Robins, an ongoing consultancy panel of Gen Zs, while also writing externally informed reports that synthesize the project’s findings.
Lenovo: Just Be You
Conducted research to inform the strategic planning of the Lenovo "Just Be You" campaign.